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James Playford               CEC, ACC

James is an experienced senior leader and executive coach specializing in change management, operational effectiveness, culture and leadership development.

Over a 15-year career in progressively senior leadership roles, he has facilitated financial, cultural, process and procedural improvements in organizations. As a member of the Senior Leadership Team of a publicly traded entertainment company James was responsible for national operations of a new division, scaling multi-brand, outlet, and multi-unit facilities, launching a new national brand, and strategic and contingency planning. He led operations and delivered outstanding growth and performance by inspiring and empowering leaders to generate and sustain exceptional outcomes.

James coaches C-Suite and emerging executives across several industries, as well as supporting the Playford Performance Group’s annual pro bono executive coaching in the not-for-profit sector. Since joining PPG in 2020, he completed the Graduate Program in Executive Coaching at Royal Roads University and achieved designation as an Associate Certified Coach with the International Coaching Federation.


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